Viacom International Media Networks Africa is taking MTV to South Africa’s MultiChoice DStv Extra and Compact packages by the end of this month, targeting a larger youth audience.
The network, which has previously only been available on DStv Premium, will significantly increase its reach in the South African market, reinforcing its focus on a younger audience, while broadening its appeal to advertisers and brands.
“We are excited to partner with MultiChoice to bring MTV’s world-class entertainment content to a wider audience base in South Africa via the DStv Extra and Compact packages,” said Alex Okosi, senior VP and managing director at Viacom Africa. “This provides us with a great opportunity to introduce more content and initiatives that deliver even greater value for our viewers and partners.”
MTV will open to DStv Extra and Compact customers on Monday 25 August with the prime time premiere of the channel’s flagship awards show, the 2014 MTV Video Music Video Awards. Performers at the awards, which take place at the Forum in Inglewood California, include Beyoncé, Maroon 5, Usher, Ariana Grande and 5 Seconds of Summer.
“We want our customers to have access to a wide variety of the best entertainment – MTV will delight young and young-at-heart Extra and Compact customers with its unique blend of cutting-edge entertainment and music. Now more DStv customers can become part of the MTV generation,” added Aletta Alberts, GM for content at MultiChoice.